No god but God

Reza Aslan’s book, ‘No god But God’, is a comprehensive telling of the story and the history of one of the major religions in the world today. Going through the 352 pages of the book, even a person who had no knowledge of Arabia’s pre-Islamic history, no familiarity with Islamic rise, and no previous comprehension of the various teachings and philosophical factors, is a great experience of exploration in the world of Islam and the Muslim way of thought. What makes this book unique is that it connects many of what is going on in the Islamic world with the latest events concerning terrorism and militant Islamic groups in different places of the world. Knowing that Aslan is a Muslim who earned different degrees in Religions and Arts in the United States gives us an idea about the amount of information that each reader can obtain. Throughout the book, the reader is being guided by an insider who is knowledgeable in what concerns all the related elements. And, from the other side, this can be another component in highlighting the fact that the book is written in a way that is easy to understand and that is completely comprehendible. CONTENTS AND THOUGHTS The author of the book begins by explaining the reasons that led him to write the book and to create such a volume about Islam. He explains that the main reason is not to go through the history and present conflicts within the religion, but to attempt to foresee its future and how it will evolve. â€Å"This book is not just a critical reexamination of the origins and evolution of Islam, nor is it merely an account of the current struggle among Muslims to define the future of this magnificent yet misunderstood faith. This book is, above all else, an argument for reform†Ã‚  Ã‚   (Prologue). The book is divided into ten distinct sections; each one goes through a certain stage of the birth and development of the religion. And in many of these chapters, many direct references and explanations are made concerning events that we see today and their origin and impact on the Muslim world of today in relation to a variety of subjects. The first section of the book ‘The clash of monotheisms’, is an introductory part in which the author states the reasons that led him to writing the book. He states that Islam is not, as some claim, a violent religion that cannot co-exist with modern values of democracy and human rights. â€Å"A few well-respected academics carried this argument further by suggesting that the failure of democracy to emerge in the Muslim world was due in large part to Muslim culture, which they claimed was intrinsically incompatible with Enlightenment values such as liberalism, pluralism, individualism, and human rights. It was therefore simply a matter of time before these two great civilizations, which have such conflicting ideologies, clashed with each other in some catastrophic way. And what better example do we need of this inevitability than September 11?† (Prologue). He claims, instead, that certain circumstances were the reason why the Muslim world is so much behind in these fields. In the first chapter of the book, ‘The sanctuary in the desert: pre-Islamic Arabia’, the reader can virtually live through the conditions and events that were taking place in Arabia before the emergence of the religion. Here we find many indications to the fact that, contrary to the reality of today, the Arabian Peninsula was populated by the followers of many religions: Jews, Christians, and others. â€Å"It is here, inside the cramped interior of the sanctuary, that the gods of pre-Islamic Arabia reside: Hubal, the Syrian god of the moon; al-Uzza, the powerful goddess the Egyptians knew as Isis and the Greeks called Aphrodite; al-Kutba, the Nabataean god of writing and divination; Jesus, the incarnate god of the Christians, and his holy mother, Mary† (Aslan 3). And in reference to the Jewish community the author states: â€Å"The Jewish presence in the Arabian Peninsula can, in theory, be traced to the Babylonian Exile a thousand years earlier, though subsequent migrations may have taken place in 70 C.E., after Rome's sacking of the Temple in Jerusalem, and again in 132 C.E., after the messianic uprising of Simon Bar Kochba. For the most part, the Jews were a thriving and highly influential diaspora whose culture and traditions had been thoroughly integrated into the social and religious milieu of pre-Islamic Arabia† (9). The following three chapters, ‘The keeper of the keys: Muhammad in Mecca’, ‘The city of the prophet: the first Muslims’, and ‘Fight in the way of God: the meaning of Jihad’, give the reader an in-depth clarification about how Islam came to life, from the beginning of the story of the prophet of Islam, Muhammad, his life before recognizing the mission that he was set to accomplish and the various events that shaped the era of the beginning of the new religion and how the Muslim believers, including the prophet himself, were treated by the people of their tribe and all the conditions that led the Islamic state to be established in Medina instead of Mecca, the original city of the prophet. What is interesting in this book is that it makes, during the telling of the story, references to many things that we see today in the Muslim world. One of the examples of this is the reference made to the story of the Hijab or the Islamic clothes and head cover of Muslim women, which has became an identifying characteristic of Muslim women today. It is surprising to find out that the whole idea is not even brought by the Quran or the original Islamic teachings: â€Å"Although long seen as the most distinctive emblem of Islam, the veil is, surprisingly, not enjoined upon Muslim women anywhere in the Quran. The tradition of veiling and seclusion (known together as hijab) was introduced into Arabia long before Muhammad, primarily through Arab contacts with Syria and Iran, where the hijab was a sign of social status. After all, only a woman who need not work in the fields could afford to remain secluded and veiled†¦ the veil was neither compulsory, nor for that matter, widely adopted until generations after Muhammad’s death, when a large body of male scriptural and legal scholars began using their religious and political authority to regain the dominance they had lost in society as a result of the Prophet’s egalitarian reforms† (65-66). The next chapter, ‘The rightly guided ones: the successors to Muhammad’, goes through the events that took place after the death of the prophet, and how conflicts appeared on the succession in what concerns the position of Islamic leader of Caliph, or successor. The sixth chapter, ‘This religion is a science: the development of Islamic theology and law’, is the one that contains most of the information about the teachings, the myths, the different philosophical views, and the various rituals that make up the religion. Here, the reader will have an idea about the different schools of thought. The following chapter, ‘In the footsteps of martyrs: from Shi’ism to Khomeinism’, presents the story of how the Shi’ite Muslim sect appeared as a result of the killing of Ali, the fourth Caliph after Muhammad and the political and religious consequences of this appearance that we can see in our world today. It relates the new factors of faith that were introduced into Islam by the Shi’ite sect and how those factors were always being used according to desires and wishes of the leaders, such as Kommeini in what concerns modern Iran. Next, the chapter ‘Stain your prayer rug with wine: the Sufi way’ is a description of another sect of Islam, which is Sufism. It goes through many of the different concepts that Sufis use and believe in which are completely different than those of mainstream Islam and Shi’ite Islam. The ninth chapter, ‘An awakening in the east: the response to colonialism’, talks about the effects of European colonialism on Muslim countries and the way that it was faced: â€Å"the nationalists sought to battle European colonialism through a secular countermovement that would replace the Salafiyyah's aspiration of religious unity with the more pragmatic goal of racial unity: in other words, Pan-Arabism† (Aslan 233) The final chapter, ‘Slouching toward Medina: the Islamic reformation’, discusses the establishment of the Muslim states after the end of colonialism. An interesting idea that the author presents in this chapter is the comparison between the reforms that took place within the Christian history which led Christian societies to move towards democracy, human rights, and pluralism and the conditions that are being shaped today within Islamic societies. And he states that Islamic societies may need to go through violent and extremely shaky conditions before reaching the final desired destination that others in the Western world reached. According to the author, there is an ongoing struggle taking place in the Muslim world between the forces of traditional religious beliefs and those that want to move their societies into the modern foundations of democracy and human right. He states that â€Å"in the developing capitals of the Muslim world – Tehran, Cairo, Damascus, and Jakarta – and in the cosmopolitan capitals of Europe and the United States – New York, London, Paris, and Berlin – where that message is being redefined by scores of first and second generation Muslim immigrants. By merging the Islamic values of their ancestors with the democratic ideals of their new homes, these Muslims have formed†¦ a ‘mobilizing force’ for a Muslim reformation that, after centuries of stony sleep, has finally awoken and is now slouching toward Medina to be born† (Aslan 254). In many parts of the book, there is a mentioning of terrorism and the reasons that led to its creation. Ben Laden is mentioned several times, even though the concepts that the author wants to express are not presented in the level that a reader expects. Aslan states that Ben Laden’s concept of Islam is wrong and that it is not the conception of the majority of Muslims: â€Å"Muslims may share bin Laden's grievances against the Western powers, [but] they do not share his interpretation of Jihad† (87). CONCLUSION The book is a rich source of information about the history of Islam and the about the Muslim societies of today. It gives the reader a full, even though not detailed, description of everything that led the reality of those societies into what is being seen today. The writer tried to show the true face of Islam and to explain to everyone that what extremists stand for today is something that has nothing to do with religion, and that they have their own version and interpretation of the Quran. The author, to a certain extent, succeeded in clearing many points about the religion and to underline the idea that Islam is originally a peaceful religion. The book was certainly worth writing and publishing especially in this time when everyone should know more about the other in order to avoid and prevent further confrontation. Works Cited Aslan, Reza. No god but God: The Origins, Evolution, and Future of Islam. New York: Random   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   House, 2005.   

How Is Racism Presented in the Novel of Roll of Thunder, Hear My Cry?

How is racism presented in the novel of Roll of Thunder, Hear My Cry? Roll of Thunder, Hear My Cry is a novel based in the Southern States of America in the 1930’s and deals with the theme of Racism amongst other themes. Racism is being prejudice or discriminating against someone of a different race based on such a belief. Following on from the Civil War, America experienced ‘The Great Depression’ and it affected everyone, especially blacks.Mildred Taylor reveals examples of racism and racist behaviour throughout the novel based on her own experiences. In this essay, I will discuss what blacks were subjected to and how racism is presented in this novel. Right from the very start, the Logan Children, although they have been protected from racism, experience unjust acts against them. The books that the Logan Children use in school were previously owned by the white children until they were considered too tatty for them to use.The books also include the race of the s tudent, using the word â€Å"nigra. † However, Little Man and Cassie do not know how to react to this: â€Å"†¦he sucked in his breath and sprang from his chair like a wounded animal, flinging the book onto the floor and stomping madly upon it. † This demonstrates how naive Little Man is as he reacts angry and offended because he has not been treated in that way before. This also shows that blacks do not need or require books that are in good condition because of the racist opinions of the whites.TJ Avery, a character introduced early on in the novel, is accustomed to racism and recognises it. He frequently gossips and enlightens the Logan Children about racist acts. An example of this is when he passes on details concerning the Berry Burnings: â€Å"I betcha I could give y’all an earful ‘bout that burnin’ last night† The Logan Children act surprised and reply with ‘Burning? What burning? ’ which further reveals their innoce nce and naivety to racism. Moreover, this illustrates TJ’s understanding of unjust and prejudice acts against black people.At the end of the novel, these prejudice and unjust acts are witnessed by the Logan Children when TJ’s family are brutally attacked by the ‘Night Men’. TJ is blamed for the murder of Mr. Barnett, a white man, when the offence was committed by R. W and Melvin Simms (two white boys). However, TJ was only an accomplice in the break in of Mr. Barnett’s store but this does not prevent the ‘Night Men’ attacking TJ and his family. They do this because it gives them reason to physically and violently assault the Avery family just because they’re black: â€Å"†¦dragged from the ouse on his knees. His face was bloody and when he tried to speak he cried with pain. † This shows they are treated like animals and not as equals. TJ is considered disposable by the white men as they do not care what happens to him . Also the fact that there was no legal intervention displays how racist the community really was towards black people. In my opinion, I think Mildred Taylor included this in the novel to show that no one stood up to it even though it was unjust and unfair. In contrast to this, not every white character in the book is racist.For example, Jeremy Simms and Mr. Jamison. Jeremy Simms, a white boy, wants to befriend the Logan Children despite knowing he will be punished for his actions as it is considered unacceptable for a white boy to socially interact with black children: â€Å"Jeremy grew even more pale, ‘C-cause I just likes y’all’ he stammered† This shows what a brave and courageous character he is to look beyond the colour of a person’s skin for the sake friendship. Mildred Taylor, I believe, included this in the book to show that not everyone was racist and as it gives the reader a sense of hope.In conclusion, this is a very thought provoking nov el as it presents racism in an effective way. This is due to Mildred Taylor writing it based on her own experiences which makes it very realistic. Furthermore, as the book was written from a child’s perspective, it makes it easy to relate to and easier to understand. Racism was obvious from an early age as black children were made to feel unworthy even though some were protected from it by their parents. Also that for some their day to day reality of living with racism forced them to mature and grow up.Although unjust and unfair, racism was allowed to fester as there was no movement within the white community to prevent it continuing; most white people and black people just accepted it as they felt there was nothing they could do or it was too dangerous to stand up to. However, the novel shows there was a glimmer of hope as there were white people who disagreed with racism and were prepared to look beyond the colour of black people’s skin. I feel this book is suggestin g that racism affected black people’s, of all ages, day to day lives and were treated with prejudice and discrimination but with violent consequences. David Constant 9F

General Management - Investment Case Study Example | Topics and Well Written Essays - 1000 words

General Management - Investment - Case Study Example 4 ) Assuming that the client expressed some concern about having too much money in the growth fund, how would the original recommendation change if the amount invested in the growth fund is not allowed to exceed the amount invested in the income fund? 5 ) Is the asset allocation model that I developed will be useful in managing the portfolio for all of the firm’s clients whenever the anticipated yields for the three funds are periodically revised. What is your recommendation as to whether use of this model is possible? The objective of managing the funds of all the clients is to maximize the annual yields of their portfolio given their risk preferences. However it is not possible to use exactly the same linear programming model because the different clients have different risk preferences and risk indexes. The different linear programming models will have different set of constraints in spite of having the same objective. However if the annual yields for the three funds are periodically revised then the model is useful. The coefficients of the objective constraint can simply be changed to reflect the new yields of the three

An evaluation of human rights abuses and reconciliation of the past in Research Proposal

An evaluation of human rights abuses and reconciliation of the past in Nigeria 1966 -1999 - Research Proposal Example The formation of Truth Commissions to achieve transitional justice has been in vogue during the recent years, especially after the formation of the South African Truth Commission in 1996. The popularity that this South African TC achieved after the submission of its completed report in 1998 evoked much interest in the various academic circles and the human rights groups. It was hoped that this new process could be used in various transitional societies, for holding accountable those individuals that in the past took part in various deplorable acts of human rights abuse; while also assuring the victims of some sort of relief and justice. This chapter will mainly focus on the concept of Truth Commissions (TCs), its background history, and the contribution/ non-contribution of the Truth Commissions to the transitional societies, mainly in the African context. Background history There is no doubt that the formation of Truth and Reconciliation Commissions (TRCs) have become fashionable after the 1998 South African TC, and is now seen as an instrument to make a memorabilia of an authoritarian past, which is replete with political repression and violent human rights abuse. It has become the centre point for the transitional justice stratagem, and by 2003, we find that there were more than 25 TRCs formed worldwide.

Report Coursework Example | Topics and Well Written Essays - 2250 words

Report - Coursework Example Medium sized businesses like XX chemical that wants to diversify into foreign markets and start their business activity there, need to invest huge amount of capital in foreign markets. These types of businesses are the main target customers of leading investment banks across the world (Ritter, 2003, p.278). Medium sized companies generally target the emerging markets for foreign direct investment. They prefer issuing rights for raising fund as rights issue is one of the most efficient to raise fund. Investment banks are recognized for expertise in this service. Rights issue refers to corporate invitation by the companies to the existing shareholders of the companies to buy more shares of the companies. The companies offer shareholders to purchase the new shares at a discounted market price than the current market price of the share of the company. Investment banks provide this service to the businesses like XX chemical and it is called underwriting service of investment banks (Chemma nur & Fulghieri, 1994, p.57). Underwriters are those who issue new share as initial public offering or secondary public offering of companies that need additional fund for strategic business activity. Banks disclosed the purpose of issuing rights and the shareholders analyze the potentiality of proposed investment plan or business activity by the company and decide to invest in the form of purchasing issued rights of the companies through investment banks. Investment banks provide opportunity to the shareholders of the companies to increase their financial exposure as he shareholders can purchase companies new shares at discounted price. The bank acts as financial agent between shareholders and company and providing financial benefits to both for some percentage of underwriting fees on the total share issued. The investment banks conduct necessary legal and regulatory activities for issuing right of the company on behalf of the company gets paid by the companies only but not from th e shareholders for this financial service. The shareholders are allowed to trade issued shares after completion of initial or secondary public offering. Then the investment banks do not intervention on the traded shares of the company. Rights Investment banks prefer to provide underwriting services to the private limited companies than public limited companies. This means they prefer initial public offering than secondary equity offering of public limited companies. Rights issue is also carried out by self offering by the companies. Public limited companies issue rights in the form of public offering as rights are issued to the general public. Existing shareholders or the new potential investors can buy public offering from a public limited company. But a private limited company can issue rights in the form of issuing more shares to only the existing shareholders of the firm. From companies’ view point raising finance is through rights issue or equity issue is more preferable and also financial beneficial than debt issue. Risk retiring back to the raised capital is less in equity issue whereas the company is liable for paying the debt or credited amount to the creditors (NYU, 2012, p.68). Therefore, XX companies should raise finance in its need of finance through rights issue but not through lending from banks or other financial insinuations. Therefore, investment banks are more and more concentrating on this

Business case study Essay Example | Topics and Well Written Essays - 750 words

Business case study - Essay Example claims that he fully intended to repay the club their money upon the sale of his next book and that the students were foolish to think that he was allowed to set up their account and not have access to it. Reasons: The law does not usually care what you intended to do after committing a crime. The law only cares whether there was an actus reus (an act) and a mens rea (intention). If you intend to commit a criminal act, you are guilty—whether or not you plan on paying back the money later, for example. B) Ann promises her nephew, Bert, that she will pay his college expenses for obtaining a Bachelor’s degree if he promises to give up his heavy smoking and heavy alcohol drinking habits. Bert agrees, totally giving up his smoking and drinking habits. He enters college and graduates with his Bachelor’s degree. At his clean and sober graduation party, Bert asks Ann to pay his college expenses as per their contract. He does boast that Ann was a fool since he was planning on giving up his smoking and drinking behavior anyhow. Ann claims she does not remember their agreement, but admits that even if she did make such an agreement, there was no valid consideration and thus no binding contract for her to pay. Bert sues her for his money. Reasons: For a contract to be valid, something must pass on both sides, either an action or a forebearance. Bert gives up his drinking and smoking, a forebearance that would qualify as consideration on his part. But Ann doesn’t do anything with regards to the contract. No consideration passes from to Bert. C) Thrifty Drug Stores purchases â€Å"Magic Window Wipes†. These are disposable towels that you take right out of the packet, wipe your dirty windows, and toss in the trash. They are supposed to make your windows squeaky clean. Over the next three months Thrifty Drug Stores sell about one third of their inventory of the wipes when the sales go completely flat. A manager of the stores asks former customers why they do not buy any

The London Riots of August of 2011 Essay Example | Topics and Well Written Essays - 3000 words

The London Riots of August of 2011 - Essay Example One of the dangers of the news is that often rumour becomes presented as fact creating a reaction by the public that can turn to undesirable action. While the news provides an important service to the people of a nation, the reports must be accurate and ethical to have the social importance that is needed to create an informed public. Information that has been created to have the highest inflammatory effect in order to create the best possible entertainment for viewers or readers does not provide an accurate service to the public. A recent example of the dissemination of premature information that incited the public to action can be seen through the example of the riots in London during August of 2011. These riots were the result of both police action that people of the area of Tottenham found objectionable and unjust, as well as the reports made by the media that constituted rumours that had yet to be substantiated. Between the erroneous news releases and the reports on various soci al media outlets by eye witnesses who could refute the news reports, protest was made that was not met with adequate response from authorities, finally leading to riots and looting which resulted in death and destruction. In examining the reports made by the BBC and those made by The Guardian, an understanding of varying perspectives can be achieved as the outlets released news on the events that was based on how the information was that interpreted by the journalists. The following paper will first examine the background as perceived from reading various reports and written from the understanding of how those reports become a story in the mind of the reader. The news reports from the BBC will first be examined for their perspective on the riots, followed by the reports made The Guardian that can be compared to the reports from the BBC. Background During the month of August a series of riots and protested were motivated by the shooting death of a 29 year old man named Mark Duggan as attempts were made to arrest him. The incident occurred on 4 August 2011 at the Ferry Lane Bridge next to the Tottenham Hale station and was associated with Operation Trident, a police investigation into crimes associated with guns within the black community. The IPCC (Independent Police Complaints Commission) was put in charge of the investigation of the shooting according to policy after a death that occurred through police involvement. Confusion within the media occurred through erroneous statements that seemed to be intended to quell the resulting violence after the incident. In the end it is possible that the false information did nothing more than to incite a larger backlash as the inconsistencies emerged through eye-witness accounts and retractions from the police department. One of the primary problems occurred as the media was lead to believe that Duggan fired on the police where eye witnessed did not see him fire. On 6 August a peaceful protest was planned that was to be a march from the Broadwater farm to the Tottenham police

Mayor's management report department of homless services (NYC) Essay

Mayor's management report department of homless services (NYC) performance measures - Essay Example Homelessness has always remained a major concern for municipalities of towns and cities across the globe. New York City is a city with a staggering homeless population; experiencing a profound shortage of available housing at every rental level; a problem that has persisted throughout the city's history. To address this ill, chronic issue, in year 1993, the city government of New York City, established the Department of Homeless Services (DHS). Since then, all activities, resources and facilities; projects, inputs and workload; performance, statistical measurements and results of DHS, are published in annual Mayor's Management Report. The paper addresses the mission, goals and objectives of Department of Homeless Services. It quantitatively analyze the performance highlights of Mayor’s Management Report and discusses the DHS methodology in context to Six Sigma or the Theory of Constraints. Finally different features of performance measures are given. Department of Homeless Ser vices Homelessness is an ill and burgeoning phenomenon for human being; a disproportionate coercion against the health and well-being of masses who endure its deprivations. Homelessness badly upsets the most vulnerable group of society whose life chances and life expectancies are already reduced by poverty, discrimination, mental illness, substance abuse and other disabilities (Barrow 529)... For example according to a survey conducted by United Nations cyberschool bus (1985) an estimate number of homeless in Manhattans alone run as high as 90,000. 'This crisis can be best described as a national epidemic of homelessness that is destroying the family life and health of the poor, and affecting the most vulnerable section of the population- children' (Whyte 2004). In order to deal with this epidemic crisis, in 1993 the city government of New York established the Department of Homeless Services (DHS). "The mission of the Department of Homeless Services is to overcome the homelessness in New York City" (PMM Report 2007). After six years in 1999, DHS was given an independent Mayoral agency status. The Department of Homeless Services (DHS) instigated its course of action with following long-term goals as given in Mayor's annual reports. Prevent homelessness. Conduct outreach to street homeless individuals. Provide temporary emergency shelter for eligible homeless people. Work with homeless individuals and families to develop and implement independent. To pursuit these long term goals Department of Homeless Services set following critical objectives. Increase the number of people prevented from becoming homeless. Reduce street homelessness. Ensure the availability of temporary shelter for homeless individuals and families. Maintain shelter safety and cleanliness. Increase client engagement and responsibility in moving to permanent housing. Reduce clients' length of stay in shelters. Increase placements into permanent housing. Reduce re-entries into the shelter services system (PMM Report 2007). MMR Performance Measures Analysis Quantitative Analysis The statistics given in MMR against the key service area of

Portfolio management Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Portfolio management - Research Paper Example Aim of this work will be then to analyze into details the success factors of this nation on an economic basis, together with a comprehensive analysis of the growth of Qatari market, and the major characteristics of two corporations, Almeera and Qatar Telecom, according to the following factors: Assets analysis Profit and return analysis Growth in shares Market analysis Risk analysis QATAR ECONOMY AND THE FINANCIAL SECTOR For hundreds of years it’s believed by many experts on an academic perspective that Qatar will be a nation where hydrocarbon exports will be the major export driver1, mainly due to the high consistency of the ongoing reserve, despite the geographical limits and relative small size of the country, and due to the increasing trend of oil prices. In this perspective it’s therefore believed that Qatar is and will continue to be a country where oil production and refinery will be a major contributor for the growth of the economy. Oil and Gas sectors, through all the production chain, from the extraction to the refinery and distribution (with the innovative presence of gas liquid transformation sites on the major cities) counts approximately for around 50 percent of the national GDP, according to many experts2. In addition to this, evidence has been found on the fact that oil counts for approximately 85% of export earnings, and 70% of government revenues. The revenues stemming from this sector and industry are very high, and count for the major part of gross national product. Meantime, the Governmental Intervention has recently deeply focused on the development, through appropriate and well -designed incentivizing schemes, the growth of the so called â€Å"knowledge economy†, so that the capability to increase the other sectors of the economy can be made possible on a larger perspective3. With the exception of Oil, other primary industries that are receiving major consideration in this sense are the following: Manufacturing indust ry (which can properly leverage on Health and Educational services: the central government has deeply incentivized the development of a proper net of educational institutions, so that skilled students can enter the labor market and improve the economic condition of the country also by competing with knowledge intensive industries as well. On an economic perspective the growth and the well - designed incentives for the economy have been deeply investigated, and their effectiveness has been already proved. On the other side, however, a major area of concern is related to the administrative and bureaucratic side, due to the fact that on a major and broader perspective a main limitation for foreign investors within the country and for internal entrepreneurs to grow and to expand their business Is highly dependent on the capability to adequately guarantee the administrative speed and accuracy of the operational activity of the companies operanting in this country: on a more precise basis , it’s widely believed that a necessary limit for further growth is related to the governmental authority increasing regulations that may pose a limit to the further development of small medium enterprises, which are the real engine of growth. The financial sector in this field is also increasing its role and

Outback Steakhouse Case Essay Example for Free

Outback Steakhouse Case Essay Outback has clearly defined strategic goals that give a clear sense of where the company is headed in the future. The company intends to drive its future growth though a four pronged strategy. First, they want to continue to expand in the U.S. with an additional 300-350 Outback concept restaurants. They also plan to develop a second system of franchise restaurants called Carabbas. After that, the founders may develop additional themed restaurants, and branch out into international franchising. To achieve these goals, several operational goals have been defined. The owners will continue to focus on the development of Outback, because â€Å"there is still a lot of work left to do there.† Also, expanding Outback to greater levels will provide a strong foundation for the Carabbas venture. As Joe Coffer said, â€Å"I see [Outback] as the McDonald’s of the future, except a step up.† The operational strategy right now is to continue expanding Outback operations, and continuing to build their reputation as the premier mid-level steakhouse. There are many standing plans outlined in the text, but two of note deal with the promotional strategy and staff training. All job candidates for the restaurant staff are required to pass an aptitude test that assesses basic skills such as making change. Also, every candidate is interviewed by two people, and undergoes psychological profiling. With regards to promotion, Outback does local advertising on billboards and TV, but most of their promotion is done through community involvement. Actions speak louder than words, and the founders know that – their community involvement helps â€Å"build friends and an image of great food at a great price.† A single use plan was put into effect when the company needed additional venture capital to fund Outback’s early stages. They planned to offer a portion of the company for public sale. A project schedule was developed, outlining exactly what was needed for the plan to be a success. They needed to raise at least 1.5 million to finance the purchase of equipment for the next year. They wanted to sell enough stock, priced at about 20% of the highest restaurant stock, to finance about 18 months of operation. Their well-defined project schedule paid off, and by 1994, sixty-eight million dollars were raised. 1. The Outback Steakhouse uses various types of controls that ensure high quality, efficiency, and customer satisfaction. One feedforward control has been the development of the Outback kitchen. Bob Basham designed the kitchen for peak efficiency, occupying 45% of the area of the restaurant. Bob decided that by overdesigning the kitchen and underdesigning the dining area, the restaurant is better able to operate during times of peak demand, while maintaining a high level of quality. Controls are also used while the restaurant is in operation. The ratio of servers to customers at Outback is much lower than at the typical restaurant, and this is the key to Outback’s outstanding customer service. Outback employees typically only handle three tables at a time, so customers are served more quickly, and don’t feel rushed when ordering. Feedback controls are used when a new restaurant is opened and new employees are hired. The restaurant staff has four practice nights when charity events are held or the local media are entertained, before the restaurant is actually opened to the public. This gives the new employees some experience, but also provides a basis for discussion afterwards. By discussing the events of the practice nights, areas requiring improvement can be identified before the restaurant is open to the public. In a way, this is both a feedback and a feedforward control. External controls are not used extensively at Outback because of the relati vely informal organizational structure. Of course, company policy and procedures would be outlined during the orientation process, but there is not always a manager or supervisor watching you. The closest thing to external control outlined in the case would be Tim Gannon’s meeting and training sessions – upper management ensuring that the front-liners are behaving in a way that is consistent with the Outback philosophy. Internal controls are emphasized at Outback, through self-directed learning and personal growth. Trudy Cooper calls it the â€Å"learn-teach-learn approach.† As Chris Suiilvan explains, â€Å"Outback gives people a lot of opportunity to make some mistakes, learn, and go on.† 2. Both positional and personal power are utilized at Outback. The attention that Outback employees get during the hiring and training process would fall under legitimate power. The people that are training the new employees are experienced, knowledgeable workers the new employees are clearly their subordinates. However, aptitude testing and one-on-one training would make them feel important. Such attention can be strenuous and intimidating, but in the long-run this attention would send the message that the company cares and wants you to excel. Referent power is one of the most beneficial types of power to have in an organization, but is also one of the most difficult to create. At the ten meetings per year that Tim Gannon holds with staff members, referent power is utilized because Tim sounds like a cool guy. Employees work hard for him because he earns their respect and people want him to like them. Also, experience power would be present because of Tim’s extensive management knowledge and experience. People respect him because of the years he has invested in Outback. On the positional power side, reward power is used almost exclusively. Outback has provided ownership opportunities at three levels: at the individual restaurant level, through joint venture and franchise opportunities, and though the employee stock option plan. The first two opportunities require an initial investment, but the return is excellent. The stock option plan, I think, is an excellent idea, because it benefits everyone, and rewards loyalty and hard work. You are rewarded in proportion to what you have contributed to the success of the venture.

Marketing Factors In Pepsi Cola Organisation

Marketing Factors In Pepsi Cola Organisation Company Background Pepsi Co is a world leader in convenient snacks, foods, and beverages, with revenues of $60 billion and over 285,000 employees. PepsiCo owns some of the worlds most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker. Our brands are available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, and food service and vending. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with the Quaker Oats Company, including Gatorade, in 2001. Divisions Report operations results as follows, by six segments: PepsiCo Americas Beverages (PAB) Frito-Lay North America (FLNA) Quaker Foods North America (QFNA) Latin America Foods (LAF) Europe Asia, Middle East Africa (Investors/Corporate-Profile.html, 2010) I have selected the carbonated drinks industry for this report and discuss relative to the Pepsi under their industry conditions. International Business of Carbonated Drinks Industry Carbonated Drinks Market is growing High profitability and lack of barriers to entry led to the emergence of many new players in the market of carbonated drinks. Competition in the market is increasing and as a result profitability has been decreased by 15% in 2 years in the UK market. Company held the strategic analysis and decided to begin expansion to the new market. Companies are doing marketing researches in all geographical locations and try to find better new market for entry. Despite the presence of several competitors in the market the companies having chance to enter in to new locations and try to find grab predominant market share. The drinks market is attractive for the Pepsi Company because of its lowly competitive and having huge target audience throughout the UK. Company hopes to built there strong brand that will defend chosen market from penetration of new players and give the company profits at the higher level. The companys strategy involves building a strong distribution network in small satellite c ities in addition to the urban areas. Bad condition of the water from the municipal central water supply system and lack of prospects for their repair and modernization Unsuitable for drinking and cooking water supplied from municipal central supply system greats a high demand for pure drinking water purified populations. This situation is general for the whole country and its solution requires great financial cost. According to the current economic situation in the country the current situation is unlikely to be rectified in the next 10 years. The marker of pure drinking water is very big. Every resident should to consume every day about 2 liters of water, so the company considers a promising development of its activities in this market in the next 10 years. Therefore people trust the pureness of bottled carbonated drinks and avoid the bad effects of them. Growth by 15 times the tax on the production of drinking water / Carbonated Drinks in bottles from 1 may 2010 Carbonated drinks in bottles are substitute of water sold in the consumer packaging. Despite of its high price it has a raw of advantages such as Accessibility in every grocery in a city and Presented by famous brands. This drinks came directly as a response to public demand for pure drinking water and during that time became very popular in spite of price that 2-4 times higher than for drinking water sold in the consumer packaging. The introduction of the rule of this law will lead to the transition of customers to the consumption of water sold in the consumer packaging and persuade people to drink carbonated drinks due to the cost advantage. Improvement of technologies of individual water purification system and reducing of their cost This substitute is very popular in the market. Advantage of individual water purification systems is a possibility of their using directly at a consumer home by using water from the municipal central supply system. Cost of purification of 1 liter of water with the use such system is approximately equal of price of drinks sold in the customer packaging. However such systems have a number of weaknesses. Cheap models that cost about 10 USD purify water with a middle quality that significantly inferior to the quality of water purified by professional systems. It can be also dangerous for health to use such systems because delays in the replacement of filters can cause the user to use water with bacteria and viruses. Expensive individual purification water systems that give higher water quality comparable in quality with given by professional systems have high initial cost about 100-300 USD, that for considerable cost of UK populations in a monthly income. Also they dont purify water from bacteria and viruses. However cheap individual purification water systems are becoming more popular in the market. Companies should to develop response strategy for these substitutes. Because of all above factors the carbonated drinks market is still growing with huge industrial rivalry. The international business environment 2.1 Micro / Macro factors affecting to Pepsi in Globally SWOT Analysis Strengths S1 Experience in developing distribution chain in the industry S2 Experience in conducting promotion in the industry S3 Company provides strong control of servicing customers S4 Competitive and flexible pricing S5 High quality of water which is ideal for food that confirmed by certificates Weaknesses W1 Lack of natural drinks in the range of the company and specialized in carbonated drinks. W2 Company doesnt have service of delivering drinks to customers home W3 Difficulties in branding in the industry to heavy competition and should maintain promotions daily Opportunities O1 Growth by 15 times the tax on the production of drinking water in bottles from 1 may 2010 O2 Low prices for the rental of retail space and down wages, that allow company to cut cost O3 The market has a big potential of growth and now it is completed just for 30% O5 There is low competition in the chosen market O6 Bad condition of the water from the municipal central water supply system and lack of prospects for their repair and modernization O7 Growing concern of the population about their health O8 Development of vending technologies for selling pure drinking water O9 Severe pollution of water resources in the region Our strength S4 and S5 will help us to grab opportunity O1 and take some customers from segments of water in the bottles Our strengths S1 with opportunity O2, O3, O8 will help us to develop distribution chain in the city very quickly Our strengths S2, S3, S4, S5 with opportunities O3, O5, O6, O7, O9 would contribute to great sales of the company in the chosen market Weaknesses W1, W2 prevents us to fully utilize opportunities O3, O5, O6 Treats T1 Improvement of technologies of an individual water purification systems and reducing of their cost T2 The absent of barriers in the industry and low initiate investments attract new players T3 Expected growth prices by 10% for water from the municipal central water supply system that used by company for purification drinking water Our strengths S1 , S2 and S4, S5 will help us to minimize impact on the market The treat T1 Our strengths S1, S3, S4 will help us to minimize chances of new entrances to the market Opportunity O2 will eliminates treat T4 Weakness W2 with treat T1 can cut share of the industry in the market of pure drinking water. We need to develop promotion program that will stimulate population to use just quality water purred by professional systems Weakness W1 with treat T3 great opportunity for other companies to entry the market with offer of natural drinking water sold in the customer packaging and grab segment of the market. So company should initiate project of sales natural drinking water from own distribution chain for the segment of the market that want to drink just natural water 2.2 PESTEL Variable Factors Political and Legal Growth by 15 times the tax on the production of drinking water in bottles from 1 may 2010 Total corruption in the controlling state bodies Bad condition of the water from the municipal central water supply system and lack of prospects for their repair and modernization Economic Low prices for the rental of retail space caused by economic recession in 2009 Down wages, high level of unemployment Expected growth prices by 10% for water from the municipal central water supply system that used by company for purification drinking water Reduction in purchasing power of the population Socio-cultural Growing concern of the population about their health Negative attitude of population toward quality of water from municipal central water supply system Technological Improvement of technologies of an individual water purification systems and reducing of their cost Development of vending technologies for selling pure drinking water Ecological Severe pollution of water resources in all around the world 2.3 Porters 5 Forces Analysis Buyer Power is moderate: Bottling companies and retailers constitute the main buyers in the carbonated soft drinks market. The latter represents the most significant force yet despite their large size and concentration, it is the public that drives the market (heavy marketing campaigns and brand consciousness are a warrantee that popular products must be stocked, reducing the power of buyers). Although Pepsi does not do any bottling, the company owns about 36% of Pepsi Enterprises which is the largest Pepsi bottler in the world (Murray, 2006a). Since Pepsi owns the majority of the bottler, that particular supplier does not hold much bargaining power. Suppliers Power is moderate: Pepsi is dependent on suppliers for various ingredients and vulnerable to certain commodities price fluctuations. However, the availability of substitutes reduces their power. N.B: the advertising and marketing agencies represent key suppliers (very concentrated) but their power is moderate. New Entrants threat is weak: they face important barriers such as strong brand loyalty and substantial fixed costs. The nature of the market also demands an intensive marketing campaign in order to create and maintain a successful brand awareness and image. The difficulty in dislodging the main players of the market is linked to the importance of economy of scale which inevitably benefits current mass manufacturers. Substitutes threat is moderate: there are various substitutes such as alcoholic beverages, tea, coffee and non-carbonated soft drinks. But the diversity of public demand ensures that a wide range of products offered by Pepsi will be stocked by retailers. For many consumers, such products represent alternatives and not substitutes. Industry competition is a moderate force: with only a limited number of players, competition is lessened as each established competitor secures an important segment of the market thanks to strong branding and product differentiation. Coca Cola and Pepsi Co dominate the industry with strong brand names and great distribution channels. Forces Factors Threat of substitutes The individual water purification systems. The cost of water with the use of the individual water purification systems is approximately equal to the cost of water sold in the customer packaging. Cost of cheap purification systems sold at the supermarkets is low (about 10 USD), so its the easiest way for customer to have pure water directly at home. Drinking water in bottles. This water is available in any store in the city. Its price higher by 3-4 times than drinking water sold in the customer packaging. Small part of customers uses this water every day for drinking and cooking. Some companies specialize in supplying the offices of drinking pure water in bottles. This market is strong competitive. Threats of new enters Licences or any other special permission arent needed to entry the market. Initial investment to start business in this market is about 20  000 USD, so it is some easy to entry in the market. It is easy to organize distribution chain by setting up chain of outlets in a chosen area. It is low chances for new outlets to be opened near existing one, because owners understand that there much area is free in the market and strong competition will kill profits. Density of rivalry Industry is growing by 20-30% every year In the chosen market competition is low, existing sellers are getting super profits Brands arent developed at all. The companies havent differentiated their products in the minds of buyers because of low competition and havent provide any marketing events The market has a big potential of growth and now it is completed just for 30% The most important competitive advantage is a dense distribution chain Bargaining power of buyers Buyers are individual and amount of purchase is small, so buyers dont have significantly impact on prices. Buyers can easy switch on substitute products or on purchasing water from a competitor outlet if it is available in the nearest area. Product cost isnt significant for buyers, so their sensitivity to price isnt very big Buyers are sensitive to quality of product and to information about it Bargain of suppliers Producer of drinking pure water distribute it by own distribution chains and use water for purification from municipal water supply system International strategies of the company Strategies As for the growth strategy, I choose the Product Development strategy because decided to create a new product for existing customers and because it is a medium risk strategy. And for the competitive strategy, I choose the differentiation strategy because Pepsi is a very innovative company, the unique selling point being having a great Energy drink with the amazing taste of Coke Zero. It is costly but Coca is a multinational company and the leader in its market. STP Segmentation criteria: Market Size: UK, Males, Age: 15-35, Wage: , Students, Professionals, Sports People, Urban people. Targeting criteria: Influence, Strategic Fit, Disposable Income, and Reachable, likely to buy. Targets: Professionals and Sports People. Positioning: Sporty, Cool, Young, Adventure, Personality, Unique. Tactics Product Core Product: NRJ Coke Zero, satisfy the need of thirst and vitamins Second Product: (first added value): taste, design, quality, brand, innovation, Third: After sales, cool personality, differentiation, Why innovation: Rationale for my product development: Stay competitive in the energy drinks market Retain market share Trends NPD (New Product Development) Idea Generation and screening Business Analysis Market Testing Commercialise Price Price Elasticity: Perfect Elasticity: Intermediate pricing Place / Distribution Channels Indirect distribution because it allows more market reach, maximum availability of products, minimum costs of ownership and infrastructure. As a matter of fact, the targeted segments are very large (FMCG product). Unfortunately, there are some disadvantages such as the brand is diluted: the competitors can have a stronger power on retailers which might lead to less availability or lack of presentation and merchandising. Also commissions: The power of retailers may have adverse impacts on the companys margins and profits. Intensity of Distribution: Intensive Distribution: Prelaunch exclusive then intensive starting from the introduction stage. Integration of Distribution: Backward Vertical Integration: B2B: Upstream relationship (with suppliers: contracts, acquisition of suppliers and bottlers, mergers, joint ventures, strategic alliances). Forward Vertical Integration: B2B with retailers: Downstream. B2C: CRM, Mass Media, Loyalty cards, research. Pepsi collects information from the retailers, Promotion / Communication: Objectives: D Æ’Â   Differentiate 40% R Æ’Â   Reinforce the message 0% I Æ’Â   Inform 40% P Æ’Â   Persuade (call to action) 20% In the introduction stage, my main objectives are to inform and differentiate. Then develop a COMMUNICATION STRATEGY: PUSH: Pepsi Æ’Â   Retailer ( trade magazines, promotion, incentives) (25%) PULL: Pepsi Æ’Â   Customer ( TV advertising..) (25%) PROFILE: Pepsi Æ’Â   Retailers and Customers ( brand image, sponsor events, celebrity endorsement). (50%) because main CSF is strong brand image Develop Brand: Umbrella branding: NRJ Pepsi Zero Promotional Mix ABOVE THE LINE ( Mass reach, not customised) TV teaser, TV adverts, Radio, Press, Billboards BELOW THE LINE (Customised) Direct Marketing, Personal Selling, Sales Promotion THROUGH THE LINE (Cinema, fashion magazine, event sponsor,) Sponsorship Samples Exhibitions PR/ Publicity 2012 London Olympic Games 04. Effectiveness of the companys international strategies 4.1 Value Chain Analysis In Bound Logistics: Some of Pepsis most notable suppliers include Spherion, Jones Lang LaSalle, IBM, Ogilvy and Mather, IMI Cornelius, and Prudential. These companies provide Pepsi with materials such as ingredients, packaging and machinery. In order to ensure that these materials are in satisfactory condition, Pepsi -cola has put certain standards in place which these suppliers must adhere to (The Supplier Guiding Principles). These include: compliance with laws and standards, laws and regulations, freedom of association and collective bargaining, forced and child labor, abuse of labor, discrimination, wages and benefits, work hours and overtime, health and safety, environment, and demonstration of compliance (Pepsi Cola 2006). Process: Pepsi purchases its own ingredients through use of future contracts (to avoid market volatility) and produces its concentrate from its own facilities. Once this is done, these companies send their concentrate out to bottlers upon approval of contract for bottling company. Outbound Logistics: Once the bottling company receives the shipment of concentration, it is diluted to the correct concentration by adding the correct amount of carbonated water, and sugar, and bottled for sale. This is done for two reasons. One reason is so that Pepsi can maintain its exact mix of ingredients as a well-kept secret, and not let the bottling companies know what exactly goes into its product. This affects the image of the product, and preserves it as something of higher value, and actually applies a sense of prestige to the Pepsi products that are kept such excellent secrets. Pepsi operates by sending concentrate to bottlers, who then take the necessary actions, and ship out its products to consumers and vendors. Automation in technology in cash registers allows Pepsi and the bottling companies who bottle and ship the contents of each bottle to know exactly how much of their product the merchant is carrying. This allows for a quick delivery of more products for the merchant to sell in a nice and timely procedure. (Source: article VCA) JDA Software Group has announced that Pepsi Bottling Co. Consolidated, with 6,000 employees and $1.4 billion in annual revenue, has upgraded its JDA Software supply chain management solutions to Version 7.4, including JDA ® Demand, JDA ® Fulfillment and JDA ® Transportation Planning, all powered by Manugistics ®. Pepsi Consolidated expects to further improve forecast accuracy, customer service levels, order fill rates and on-time deliveries with the support of JDA Software. JDA Softwares Supply Chain Optimisation and Transportation Logistics Management solutions allow companies to respond rapidly to shifts in consumer demand, as well as manage, optimise and execute the strategic, operational and tactical business processes that transform the supply chain into a strategic differentiator. (Source: Forecasting Demand Planning). Sales Marketing: Marketing and Sales for Pepsi e is huge. Pepsi relies extensively on advertising and sales promotion in marketing its products. Pepsi Enterprises and TCCC have established a Global Marketing Fund, under which TCCC pays Pepsi Enterprises $ 61.5 million annually through December 31, 2014, as support for marketing activities. (Source: annual report). After Sales: David Johnston, JDA Software senior vice president of manufacturing and wholesale distribution, said, JDAs innovative supply chain solution enabled Pepsi Consolidated to achieve substantial inventory reductions while also delivering significant improvements in customer service levels. Additionally, sales from new product introductions improved greatly. More and more companies are focusing on achieving true supply chain optimisation excellence in a quest to deliver improved market responsiveness, better lifecycle management, optimised network-wide inventory levels, increased customer service levels, and reduced logistics costs. JDA Software has continually delivered innovation that provides manufacturers, wholesale distributors and retailers with unparalleled optimisation and visibility into the extended supply chain that enables them to delight their customers and shareholders alike. (Source: Forecasting Demand Planning). 4.2 7 Ps and 7 Ss 7 Ps STRENGTHS WEAKNESSES PRODUCT 1. Great Energy drink with the popular Pepsi Zero taste 2. Carbon drink 3. Enriched with vitamins 4. Innovation in products and packaging 5. Consumer and customer goodwill associated with the brand portfolio 6. Very strong brand awareness ensures that Pepsi popular products must be stored by retailers 1.Seasonality in the UK 2. The energy drinks are usually considered as unhealthy and too sweet 3.Competing with Red Bull which is the leader ( de loin) PRICE 1. Same price as Red bull 2. Affordable for Coke Zero consumers 3. Price package architecture (different pricing options) 1. Ingredients and packaging costs per case increase, as finished goods and increasing cost of sparkling beverage concentrate. 2. Same price as Red Bull but same taste as Pepsi, so needs to justify the price by insisting on the added vitamins and quality of Stevia sweetener. PLACE 1. Pepsi owns the largest beverage distribution system 2. NRJ Coke Zero will be available everywhere 3. Will benefit from the Pepsi existing and well established distribution channels 1. Changes in the relationships with large customers may negatively impact financial results 2. Disagreement among bottlers could lead to complicated negotiation with customers, suppliersà ¢Ã¢â€š ¬Ã‚ ¦ 3. Dilution of the Coke brand as it is sold in the retailers shelfs 4. Referencing challenge as it is a question mark product for the retailers PROMOTION 1. Heavy marketing and advertising campaigns 2. Heavy use of celebrity endorsement 3. Effective PR 4. TCCC is the official sponsor of the 2012 Summer Olympic Games in the UK 1. Expensive Marketing and Advertising campaigns 2. Expensive promotion as it is to inform and differentiate the product PEOPLE 1.Great customer service 2.Improved customer service through the implementation of a new selling system for smaller customers 1. The customer facing staff are not part of the TCCC personnel, their customer service is not homogeneous and dedicated to Pepsi 2. The staff are not expert of the new product and will not be able to sell it properly or explain its attributes to the final customers PROCESS 1. Constant innovation in the equipment and in supply chain infrastructure improvement 2. Very efficient supply chain, linking the retailers stocks to TCCC bottling partners directly for reordering 1.Long processes as it is a multinational 2. Long decision making process PHYSICAL EVIDENCE 1.Great vending, dispensing machines, coolers 2. Great head offices 3. Strong brand, trademark, Pepsi bottler, great packaging and design 4. Very comprehensive and well elaborated website 1. Variety of shops Recommendations for improvement The marketing plan takes the corporate objectives and communicates them into measurable outcomes. Piercy (2002) states that The real strategic problem in marketing is not the strategy it is marketing the implementation and the change (p166 CIM) Lack of skills An effective organizational structure and committed leadership is needed to deliver the marketing plan (CIM p166). Improving marketing skills in the company Presentation of operational proposal for addressing the : Lack of Resources A lack of sufficient financial budgets and people to support the required task needed to implement the plan. Time constraints can also affect the delivery of the plan. Organizational Culture The culture of the company could hinder the development of the marketing plan across the company. The existing shared values of the organizations. The established processes and company traditions can make departments resistant to change. Systems Internal Marketing Internal marketing and resource allocation will need to be planned to Ensuring people sell expected targets and Undertaking effective communicate brand images and ensure value based marketing Strategy not suitable for the business The strategy needs to be approved by Managing directors to determine its accuracy and Turbulent market environment The unpredictable changes in the market will make the marketing plan The inclusion of an contingency planning and benchmarking

Exxon Valdez :: science

Exxon Valdez When people hear the phrase "oil spill: they think a bunch of black stuff all in the water. Well there is a lot more to it then just that. It is an economical disaster as well as an environmental one. As you read along you will see how devastating this one oil spill, the Exxon Valdez, really was compared to others. Whether you, as the reader believe it or just think it is something that is none of you concern and happened 10 years ago is completely up to you. I think that your mind will change after hearing all the facts. On the day of March 24, 1989 the oil tanker Exxon Valdez was afloat when it ran aground a reef in Prince William Sound, putting a gash in its hull. This gash bled out 11 million gallons of crude oil. The oil covered roughly 10,000 sq. miles of water. This is the area of Connecticut, Delaware, Rhode Island, and 25 Washington D.C.’s combined! In only a week’s time the wind and current moved the oil 90 miles into the Gulf of Alaska. It contaminated 1,500 miles of coast. This is like the shoreline of California. This oil as it moved through the water killed 300,000 sea birds, 2,600 sea otters, 300 harbor seals, and perhaps millions and millions of fish. Of the 23 studied species hurt by the spill only 2 are said to be completely recovered. The 2 are the Bald Eagle and the River Otter. Some show no recovery at all. Of these that haven’t recovered at all are the Harbor Seal, Harlequin Ducks, Pacific Herring, Cormorants, and even certain whales. If people were familiar with some of the clean up that went on, they would probably remember that cleaning of all those ducks. Well I hate to tell you but it was useless. Some of them died 5 days after they were released. Scientists now know that the oil is 100 time’s more toxic then originally thought. Even a minuet amount can cause deformities in fish like an extra fin.

Usefulness of Mathematics Education Essay -- Math Mathematical Jobs Es

Usefulness of Mathematics Education There has been much discussion over the years about the usefulness of mathematical studies. Everyone seems to have a different viewpoint on the issue. Some believe that mathematics has little use in the working world and so is not a subject that should be taught at higher levels in secondary school. Others argue that mathematics does serve a profound purpose, albeit one that is subtle and not obvious in the vocational world. G. H. Hardy and Underwood Dudley, two great mathematicians of the twentieth century, have differing views, and our current Secretary of Education Richard Riley has his thoughts as well. So who is right? Who has a stronger argument? Here we will take a closer look at what is the main objective of all mathematics instruction. Hardy once wrote, "Very little of mathematics is useful practically, and that little is comparatively dull" [2]. However, in the next sentence, Hardy states that the power, the importance, the usefulness of a mathematical idea is not in its practical application, but rather in the power of the thought. Dudley agrees with this statement; his main premise is that mathematics, from the world’s viewpoint, is a way of thinking as opposed to the thought. Dudley argues that mathematics is not taught so students can someday go out on the job with confidence of knowing the derivative of sin(x), but that the subject exists in the classroom to teach students how to think [1]. Mathematics is a method of thinking, a powerful way of looking at the world, but it is not a way of making use of oneself in practical living. In 1996 Robin Ria II and David Burghes conducted an investigation of the need for math skills of young, perspective employees in business, in... ...ambridge: The University Press, 1941. [3] Lacampagne, Carole B. State of the Art: Transforming Ideas for Teaching and Learning Mathematics. July 1993. <http://www.ed.gov/pubs/StateArt/Math> (10/16/99). [4] Quirk, William G. The Anti-Content Mindset: The Root Cause of the "Math Wars". <http://www.wquirk.com/content.html> (10/16/99). [5] Ria II, Robin, and David Burghes. Mathematical Needs of Young Employees. <http://www.ex.ac.uk/cimt> (10/16/99). [6] Riley, Richard W. "The State of Mathematics Education: Building a Strong Foundation for the 21st Century." Conference of American Mathematical Society and Mathematical Association of America. 8 Jan. 1998. <http://www.ed.gov/Speeches/01-1998/980108.html>. (10/16/99). [7] Wood, Michael. The Case for Crunchy Numbers in Practical Mathematics. <http://www.soton.ac.uk/~gary/Wood98.htm> (10/16/99).

Van Morrisons Brown Eyed Girl Song Essay -- Music Compare Contrast Es

Van Morrison's Brown Eyed Girl Song When we hear the song Brown-Eyed Girl, it is safe to assume the majority of us think of the Van Morrison version that was first introduced in his album Blowin’ Your Mind, released in 1967. Since that time the song’s legend and popularity have grown to unprecedented heights. Many artists have redone the song, some with a similar music style to Morrison (like Jimmy Buffet), and others of a completely different genre like the punk rock band Green Day. In my essay I will argue that the stylistic differences between the two songs are not a barrier. Rather, in combination with the similarities associating with cover songs, they form a bridge between two genres. In this case, it is achieved by expanding people’s tastes that are used to soft rock, to punk rock, and visa versa. By illustrating the similarities and differences between the two works, I will show how the appeal of the two songs is possible between two diverse listening groups. Morrison has been a very prolific and popular artist ever since the late 1960’s. He has released nearly one album per year since his first solo recording, following the breakup of Them. Morrison has recorded with a number of labels, which has allowed his albums to fall primarily into two time periods. For the early part of Morrison’s career, his songs were less developed due to his inexperience and lack of individualism. During the later part, he gained increasing control over his music to the point where he essentially became his own label. Morrison’s version of Brown-Eyed Girl was produced during this time of independence. The inspiration for the song came from one of Morrison’s friends, who was the husband of the famous Brown-Eyed Girl. She w... ...: I would like to acknowledge those who where instrumental in helping me put this paper together. A special thanks goes out to my classmates and even more specifically my group members Benjamin Mickle, Andrew Wallace, and Jeffrey Sheely. From their advice in varying my sentence structure, to the pushing of more description, I was able to enhance my paper. Thank you all. End Note: 1. The Van Morrison Website. Sept. 15, 2002. Sources: Engel, Edo. Green Day Home Page. Sept. 14, 2002. Gray, Brian. WWW.GREENDAY.NET. Sept. 15, 2002. Hayward, Michael. The Van Morrison Website. Sept. 15, 2002. Van Morrison Praise Page. Sept. 14, 2002.

Developing positive relationships Essay

Developing positive relationships is important within most situations in life, a good way of ensuring these positive relationships progress is to ensure you have effective communication. When working with children if you complicate things it can lead to the child becoming confused as to what is expected of them. Make sure the language that you use is age appropriate to avoid confusion. You may be able to see if the child has understood your request by either checking that your instructions have been carried out or simply by asking the child â€Å"do you understand? and asking them to relay back what you have asked. Communication is a two way thing and to have a positive relationship with somebody you will also need to listen to them. Having eye contact and sitting down with a child will reassure them that you are listening and will reassure them that they can come to you with their needs. When dealing with young people again you will need to make your communication age appropriate but you may need to alter your techniques slightly. Secondary school age and above is when a lot of young people feel they are going through some of their hardest times. They will have strong changes in their hormones which can lead to mood swings and irritability, transition to secondary school or home life problems. A big grievance of young people is that they wish to be treated as adults, so even though they are not of adult age to form a good relationship you may need to approach situations cautiously and take into account things that a young person may be going through. Adults can sometimes forget the importance of communicating with each other which can lead to a number of problems. When working you need o ensure all of your colleges are certain of things going on or instructions being given, this can help to keep communication problems to a minimum. It is vital that other adults have understood what you have said and interpreted it in the correct way to have positive relationships and to reduce misunderstandings. People find it hard to communicate with people they do not trust or have a good relationship with, this can lead to a communication breakdown and as a consequence cause problems. No matter which age group of people you come into contact with or work with there are a number of factors to keep to which will help to promote healthy relationships. To gain a persons trust you will need to be honest with them and show respect to all things important to the person. You should take into consideration that people have different beliefs and values and although something may not be of any importance to you it will be to others. Another thing to consider is that at times people may have added pressures such as extra work loads or problems at home which could effect their mood. Asking people if they’re ok and taking some time out if possible to listen to them is a good way to build a relationship and will show you care, this could help to build up trust. Even though there are a lot of ways of improving communication and building up healthy relationships there are also barriers which you could face which make this hard. There are a number of factors such as social, professional and cultural differences which could change the context which we communicate. Many things can be thought about when considering differences which could change the change the way we communicate socially at work, people come from all different areas and backgrounds and you will come across different accents or English as a second language. There are also different social classes and family set ups which you could take into account, if there had been a breakdown in the family you may not get to see somebody as much. Professionally you may need to change the way you communicate through lack of time, this may be solved by using other forms such as email. The school may communicate with parents through letters home and even text messaging now. When speaking to people outside of your profession you will need to ensure that you did not inundate them with jargon that they do not understand. Different cultures find different ways of communicating acceptable and unacceptable, in some cultures it is considered rude to not look the person you are talking to in the eye and others eye contact is not acceptable. People having English as a second language and not being very fluent or confident in speaking in English may prove to be a communication barrier.

Mental illness Essay

Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper,† relays to the reader something more than a simple story of a woman at the mercy of the limited medical knowledge in the late 1800’s. Gilman creates a character that expresses real emotions and a psyche that can be examined in the context of modern understanding. â€Å"The Yellow Wallpaper,† written in first person and first published in 1892 in the January edition of the New England Magazine, depicts the downward spiral of depression, loss of control and competence, and feelings of worthlessness that lead to greater depression and the possibility of schizophrenia. The beginning emphasis will be on the interaction and roles of the husband and wife in â€Å"The Yellow Wallpaper†, which are based on the male dominated times of the late 1800’s. The main character, a woman whose name is never revealed, tells us of the mental state of mind she is under and how her husband and his brother, both physicians, dismiss it. â€Å"You see, he does not believe I am sick! And what can one do? If a physician of high standing, and one’s own husband, assures friends and relatives that there is really nothing the matter with one but temporary nervous depression — a slight hysterical tendency — what is one to do?† The doctors seem completely unable to admit that there might be more to her condition than just stress and a slight nervous disorder even when a summer in the country and weeks of bed-rest have not helped. It might be thought that it is a simple matter of a loving husband being overprotective of his ill wife, but this assumption is quickly washed away by his arrogant attitudes, combined with his callous treatment of her that only serve to compound the problem. â€Å"At first he meant to repaper the room, but afterwards he said that I was letting it get the better of me, and that nothing was worse for a nervous patient than to give way to such fancies†. John treats his wife in a manner that gives her reason to doubt herself and her capabilities. Her husband John has explicitly forbidden her to do certain things, although we are never told why; but it can be assumed that it is because of her frailty that some of these activities have been taken away from her. As such being prohibited to work and not being able to contribute to the household as a proper wife and new  mother she begins to feel helpless. â€Å"So I†¦ am absolutely forbidden to â€Å"work† until I am well again. Personally, I disagree with their ideas.† Additionally, she has been told not to write: â€Å"There comes John, and I must put this away — he hates to have me write a word.† With no creative outlet her mind starts to find things upon which to dwell, things that only she can see. Virtually imprisoned in her bedroom, supposedly to allow her to rest and recover, she slowly starts to go insane. Without compassion or an outlet for her creativity, her mind turns inward and focuses on her now increasingly shrinking universe. She has no say in the location or the decor of her room. â€Å"I don’t like our room a bit. . . But John would [http://www.youtube.com/watch?v=5u7t0TuAnKU] not hear of it.† She is not allowed visitors, â€Å"It is so discouraging not to have any advice and companionship . . . but he says he would as soon put fireworks in my pillow-case as to let me have those stimulating people about now.† In large part because of this oppression, she continues to decline. â€Å"I don’t feel as if it was worthwhile to turn my hand over for anything and I’m getting dreadfully fretful and querulous.† However by keeping her a prisoner in a room with offensive wallpaper and very little to occupy her mind, John almost forces her to dwell on her psyche. Prison is supposed to be depressing, and she is pretty close to being a prisoner. The story does hint to the fact that John knows he could have done more but simply does not seem to want to be bothered with the effort of such an endeavour for his wife. He never acknowledges that she has a real problem until the end of the story, at which time he fainted. John could have obtained council from someone less personally involved in her case, but the only help he sought was for the condition of the house and the baby. He obtained a nanny to watch over the children while he was away at work each day: â€Å"It is fortunate Mary is so good with the baby.† He also had his sister Jennie take care of the house. â€Å"She is a perfect and enthusiastic housekeeper.† There is one instance, however, when he does talk of taking her to an expert for assistance, â€Å"John says if I don’t pick up faster he shall send me to Weir Mitchell in the fall.† Nevertheless she took that as a  threat since Dr. Mitchell was even more domineering than her husband and his brother. Perhaps, if she had been allowed to come and go and do as she pleased her depression might have lifted, â€Å"I think sometimes that if I were only well enough to write a little it would relieve the press of ideas and rest me.† It seems to her that just being able to tell someone how she really feels would have eased her depression, but her husband would not hear of it because of the embarrassing consequences it could bring to the family name. Thus, John has made her a prisoner in their marriage where her opinions are pushed aside, and her self-worthiness questioned. She does have a rebellious spirit in her and the fact that this spirit is being crushed is the final nail towards her insanity. Her desperation is almost like someone being buried alive and screaming knowing that there are people just above but who seem not to hear or care. Her reaction is to seek to prove her husband wrong, â€Å"John is a physician, and perhaps . . . perhaps that is one reason I do not get well faster . . .† While putting on an appearance of submission, in actuality she was frequently rebelling against her husband’s orders. She writes when there is nobody around to see her, and she tries to move her bed, but always keeps an eye open for someone coming. As her breakdown approaches she actually locks her husband out of her room, â€Å"I have locked the door and thrown the key down into the front path. I don’t want to go out, and I don’t want to have anybody come in, till John comes. I want to astonish him.† This forces him to see that he has been wrong, and, since she knew he could not tolerate hysteria, to eventually drive him away. While there is supporting evidence that her husband’s treatment of her was a major contributing factor to her madness, the possibility also exists that her madness was caused by an internal illness which, given the level of medical knowledge, her husband was unable to deal with appropriately. As mentioned in the beginning of this essay, Gilman creates a character that has real emotions and a real psyche that impresses upon the reader that she is slowly deteriorating into a mental illness known as schizophrenia (a disintegration of the personality). This illness, however it manifests itself within the personality of someone is usually highlighted through a variety of symptoms. The leading character exhibits these symptoms spo radically throughout the story. To begin with, one of the more obvious of her symptoms is her irrational obsession, displayed by relentless thoughts of and about, the yellow wallpaper that wraps the walls in her room. It is a room that she feels captured by and her obsessions start from the beginning of the story. â€Å"I never saw a worse paper in my life,† she says. â€Å"It is dull enough to confuse the eye in following, pronounced enough to constantly irritate and provoke study† Taken in isolation, this kind of observation might appear to be harmless to the uninformed observer, but as her obsession with the wallpaper grows, so does her dementia. At one point she describes lying on her bed and â€Å"follow[ing] that pattern about by the hour . . . I determine for the thousandth time that I will follow that pointless pattern to some sort of conclusion†. Interconnected with the first symptom of irrational obsession is that of thought processing disorder. This disorder can range in severity from a vague muddiness of thinking to a complete breakdown of one’s mental processes. The first real clues that she is having trouble controlling her mental state of being comes into focus when she states, â€Å"I get unreasonably angry with John sometimes . . . I take pains to control myself — before him, at least, and that makes me very tired† She tries to discuss her feelings rationally, but this only brings a â€Å"stern reproachful look† at which she gives up and returns to her room. Again her condition is revealed a few pages later when remarking that, â€Å"It is getting to be a great effort for me to think straight†. Soon, other noticeable changes in her mental state start to take shape. She slowly begins to show symptoms of paranoia, yet another unfortunate schizophrenic trait. She speaks of how happy she is that her baby is not exposed to the same torturous existence that she has to endure in her room with the yellow wallpaper. â€Å"Of course I never mention it to them any more — I am too wise, — but I keep watch of it all the same† Even the mistrust of her â€Å"caretakers† is further evidenced when she says, â€Å"The fact is I am getting a little afraid of John. He seems very queer sometimes, and even Jennie has an inexplicable look† When catching Jennie looking at the yellow wallpaper, she thinks to herself, â€Å"But I know she was studying that pattern, and I am determined that nobody shall find it out but myself?† This type of  paranoia is a firm indication that her psychological state is continuing to deteriorate towards complete schizophreni a. Another in the list of common symptoms of schizophrenia that the protagonist exhibits is hallucination. Of these hallucinations, one is when she â€Å"sees† people walking in the paths that she views from her bedroom window. As her condition worsens, she begins to have other hallucinations, this time focused on the yellow wallpaper itself. This is noticed when she exclaims, â€Å"At night in any kind of light, in twilight, candlelight, lamplight, and worst of all by moonlight, it [the wallpaper] becomes bars! The outside pattern, I mean, and the woman behind it is as plain as can be†. In addition to her mental hallucinations, she starts to also have ones where she can smell things as well, â€Å"the only thing I can think of that it is like is the colour of the paper! A yellow smell†. The climactic stage of her hallucinations comes when she realizes, â€Å"that woman gets out in the daytime!† It is at this point that her deranged thought processes become a coping mechanism to help her deal with her mental state of being. She passes into a full schizophrenic state and transforms from a helpless, self-pitying woman, to one who feels, in her mind at least, that she has broken free of her shackles. She feels that she has gained a sense of control, no matter how false that sense may be, as she says, â€Å"I don’t want to go out, and I don’t want to have anybody come in, till John comes. I want to astonish him†. Much has changed by the end of the story, so much in fact that in the end it is she who is metaphorically and literally creeping over John, who has fainted after seeing her in a deranged state of being. This is in contrast to their interactions up to this point when it was John who usually dictated and condescended her. The fact that the protagonist in this story is schizophrenic is supported by various bits of evidence. However, the question that remains to be answered is why a diagnosis of schizophrenia is important to interpreting â€Å"The Yellow Wall-Paper.† Schizophrenia is a logical choice in that it explains why the protagonist behaved in the way that she did. For her to overcome her submission to an environment that has sought to oppress her, she had to discard the personality within her that was meek and mild. This is a common defence mechanism of the mind in order to deal with situations it perceives to be uncontrollable. It is quite  possible within the realm of psychological study that the combination of the stress of childbirth, post-natal depression and the mental strain of having to repress her emotions triggered the schizophrenia. This terrible condition may have resulted from the bonds she felt would not allow her to express herself as a human being, mother and wife, a freedom that she so desperately needed. Her slide into madness, as a way to deal with her entrapment, is similar to a caged animal that, when backed into a corner, will fight for its life.

Expository Essay on Exercise and Obesity Essay

Some say that a decreased amount of sleep time can be associated with the increase of body fat. Insomnia or sleep apnea or even RLS (restless sleep syndrome) are just three out of many different types serious sleep that can also in fact lead to all kinds of increased risk several other chronic health problems. Multiple studies have explained the sudden impulse of these sleep disorders and the links its shares on obesity, these are very important links in contemplating the relationship between sleep disorders obesity. Physical fitness and good eating habits are important prognostic tools in obesity and chronic disease; there are several studies that have examined the likeness between obesity, sleep disorders, and exercise. It also explains how different sleep disorders may impact the physical fitness regimen responses and how extremely overweight may impact lifestyles of the patients with regard to sleep disorders will also be reviewed. (Hargens, 2013) (Nature & Science of sleep. 2013 Vol 5 p,27-35. 9p. The explanation to these issues include better understanding of the medical community, However, it does still remain brainless about these ailment processes of work out and sleep destitute patients. For the most part doctors recommend medications with side effects that include insomnia and weight gain instead of giving out information to their patients that help them to get better standard of living improvement. This often entails exceptional doctors’ with outstanding management such as medication with no negative side effects. [ (hargens, 2013) ] Many studies have established the link between sleep deficiency and both obesity and even the illness called diabetes. By getting a good work out may improve sleep destitute patients and their daily functions, additionally to gaining weight and metabolism function. Obesity has been a main part in the connection with SC and DC in women, and DC in men. (Grandner) April 24 2013 The resolution to these issues contain better understanding of the health community, However, it does still continues to be dense about these ailment process of obesity. exercise and sleep destitute patients.

Performance †Dance Essay

Content: the performance we saw was a very simple setting with surprising contemporary dancing. It was a group of 6 dancers but 7 including the choreographer. Some very impressionable moments were when they would do the lifts and floor work all together I felt it was very strong and interesting. Interpretationconnection: three important things I feel the audience should know about the performance is that the piece was a very different modern type of dance, it was based on animal instinct, and there was no specific genre of dance used for the performance to be based on. The most impressionable moment or me was when the dancers were each lined up separately with their backs towards the audience in between the pillars on the back wall up stage, I like this moment because I thought the lighting and spacing really caught everyone in the audiences eye. I felt the modern aspect, the theme of animal instinct and there being no exact genre of dance made me more open to the performance as art because I didn’t try to compare it to anything else I just watched it for what it was. For example at first I felt it was very weird but as it went it went on I grew to be more open to it. Elements of dance: shape- The use of shape in the performance was unlike anything I have ever seen, they used every shape humanly possible but still made it look effortless and keep the audience watching. Space- The performance was well spaced at many times they were perfectly spaced between the large lines on the floor which was very cool looking. Time- There was no specific time ever really used because they has music that had no set beat or time. Dynamic- they used a large amount of emotion for this performance it was unique and really brought the piece to life through there dancing. Overall impression: My impression of the performance is I thought it was a very unique and strong piece of dancing. I liked the use of shape and spacing I thought they were done very well, but I didn’t like the music I didn’t really think it was the best for the dancing and they could have chosen much better music since the dancing was so strong. Overall I thought it was a strong and well done performance.

Compare and Contrast SRM vs. CRM Essay Example | Topics and Well Written Essays - 2250 words

Compare and Contrast SRM vs. CRM - Essay Example Whereas, CRM is mainly to increase customer satisfaction with a better support and more targeted products and to reduce costs by linking marketing, sales, research & developments and customer support services. SRM is a comprehensive approach to managing an enterprises interactions with the organizations that supply the goods and services it uses. SRM aims to streamline and make more effective the processes between an enterprise and its suppliers and includes both business practices and software. SRM is part of the information flow component of supply chain management (SCM). SRM increases the efficiency of processes associated with acquiring goods and services, managing inventory, and processing materials. The use of SRM software can lead to lower production costs and a higher quality with lower priced product. Some definitions of SRM are given below: â€Å"The practices needed to establish the business rules, and the understanding needed for interacting with suppliers of products and services of varied criticality to the profitability of the enterprise† Gartner Group Customer relationship management is the broad category of concepts, tools, and processes that allows an organization to understand and serve everyone with whom it comes into contact. It is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information. CRM aims for: SRM is about to manage relationship with suppliers more effectively at the same time cutting down the costs and increasing the viability of product and services received. Below are some functions/ activities are discussed. SRM is a new emerging concept, which can be seen opposite to CRM. Recent developments in information technology have required and enabled manufacturing companies to rethink and restructure their supply chain strategies. A simple supply chain system includes suppliers, a company, and customers. SRM involves

The internationalization strategies and activities of Bentley in China Dissertation

The internationalization strategies and activities of Bentley in China - Dissertation Example COMMENDATIONS 35 7.1 Revisiting Hypotheses 35 7.2 Recommendations 36 References 38 1. INTRODUCTION International business concerns with the transactions (service to foreign markets) that take place across the national borders, they usually involve more than one country (Punnett 2011). International business differs from domestic business because in international business there are variations in commercial environment and requirements (Punnett 2011). International business is much more complex to manage and involves money conversion. Working in international markets must be done within the limitations imposed by international trade and investment system. There are more risks involved in international business as well such as political risk, cross-cultural risk, exchange rate risk and commercial risk (Hendrix 1991). Despite these risks, firms go global because they get access to wider markets for their products, they can realize economies of scale and/or scope, and they can benefit fro m experiential learning (Hiriyappa 2013). An understanding of globalization is also necessary when studying international business (Khanna, Palepu &Sinha 2005). Globalization is a greater integrated and interdependent world economy that has resulted in greater integration of goods market, production and supply and labor and capital market (Mrak 2000). Although the purpose of globalization was to improve the economy of the world and to remove trade barriers (Trade in a Globalizing World, 2008), globalization today has emerged as a big challenge for businesses. It has become relatively difficult to identify the internationalization strategies and choose the countries to conduct business with (Hill 2005). It has been observed that most multinational firms follow the traditional internationalization strategies and thus struggle to make their presence felt in the host country. It has also been observed that multinational firms find it easier to invest in developed countries rather than e merging economies. Firms find choosing the correct internationalization tool and the appropriate mode of entry particularly difficult when entering an emerging market (Palepu, n.d.). 1.1 Research Purpose, Aims and Objectives The main aim of this research study is to explore the process of internationalization in the context of an emerging economy. China is selected for this study and internalization strategies and activities of Bentley has been explored. The study aims to explore in detail the theories of internalization and then apply it on the case of Bentley that how Bentley has managed to excel in China so well in the face of competition and globalization. The study